PROJECT

YEAR

CATEGORY

SYNOPSIS

Save the

Internet — Awareness Campaign

2017

Branding

Net​ ​Neutrality​ ​is​ ​the​ ​basic​ ​principle​ ​that​ ​prohibits​ ​internet​ ​service​ ​providers​ ​from​ ​speeding​ ​up, slowing​ ​down​ ​or​ ​blocking​ ​any​ ​content,​ ​applications​ ​or​ ​websites​ ​you​ ​want​ ​to​ ​use.​ I ​want​ ​the​ ​audience​ ​to​ ​see​ ​the​ ​open​ ​internet​ ​to​ ​be​ ​recognized​ ​as​ ​an​ ​integral​ ​and​ ​liberating tool​ ​in​ ​our​ ​daily​ ​life​ ​and​ ​as​ ​more​ ​important​ ​and​ ​beneficial​ ​than​ ​having​ ​those​ ​freedoms​ ​be​ taken away through this social campaign.

Overview

Users of the internet​ viewing​ ​this​ ​issue​ ​as​ ​urgent is the desired perception of the campaign.​ ​The​ ​direct​ ​and​ ​indirect​ ​effects​ ​of​ ​a​ ​restricted, potentially​ ​more​ ​expensive​ ​internet​ ​will​ ​be​ ​grand.​ ​I​ ​want​ ​viewers​ ​to​ ​take​ ​action​ ​by​ ​visiting the website to learn more about net neutrality, sharing​ with others, ​and​ ​how​ ​to​ ​support​ ​it.

In addition to campaigning online, I have​ ​explore more​ ​grounded​ ​methods of promotion ​to​ ​drive​ ​the​ ​message home. Environmental​ ​deliverables​ ​such​ ​as​ ​bus​ ​wraps​ ​and​ ​posters​ ​could​ ​add​ ​a sense​ ​of​ ​weight​ ​and​ ​legitimacy​ ​to​ ​the​ ​issue,​ ​as​ ​well​ ​as​ ​grabbing​ ​people’s​ ​attention.

FINAL DELIVERABLES

Transit Posters

  • High viewership.
  • Can be posted near businesses, schools, and other organizations that will be greatly affected by the removal of net neutrality.
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FINAL DELIVERABLES

Social Media

As​ ​this​ ​is​ ​an​ ​internet​ ​issue,​ ​I​ ​believe​ ​it’s​ ​appropriate​ ​to​ ​campaign​ ​on​ ​social​ ​media platforms​ ​such​ ​as​ ​Facebook,​ ​Twitter,​ ​Instagram,​ ​etc.​ ​so​ ​users​ ​can​ ​share​ ​&​ ​spread​ ​the​ ​posts and/or​ ​be​ ​directed​ ​to​ ​a​ ​variety​ ​of​ ​ways​ ​to​ ​show awareness.

  • Prominent use of artwork.
  • Promotes sharing and reposting for others to see.
  • Links to website for more information.
  • View how others feel about the issue.
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FINAL DELIVERABLES

City Bus Livery

  • Prominent use of artwork.
  • Minimal text for quick messaging.
  • Reversed hashtag at front of bus for drivers to see (bottom left image).
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© 2024 Jordan Campbell    |    Always learning.  Always growing.