BA•RAS•FUL Memory Enhancement Drink - Product Ad

2019

Motion

Create a short animation of a fictional event, product or service made from the syllables of three words.

I was tasked with creating a 15-second animation of a fictional event, product or service made from the syllables of three other words. The classes in preparation for this exercise were focused on learning animation fundamentals (ex. squash and stretch, secondary action etc.) and how to best to apply them to our unique word.

After reviewing a few dozen nouns, verbs and adjectives — I settled on the following words: Raspberry (n), Banana (n) and Forgetful (adj). Combining the syllables taken from those words, I created Ba-Ras-Ful. Taking inspirations from it’s parent words, I wanted it to represent a memory-enhancing consumable product.